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Premium, high-touch group benefits and health insurance from a woman-owned, family-operated agency serving Northern California.

AFOA Insurance benefit table with two smiling representatives and promotional items

Employee Benefits, Simplified

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AFOA Insurance Employee Benefits booth with two women behind a table and promotional materials
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Employee Benefits, Simplified

Premium, high-touch group benefits and health insurance from a woman-owned, family-operated agency serving Northern California.

At Afoa Insurance, we’re more than just insurance advisors — we’re your partners, advocates and trusted resource.


We bring decades of group benefits and health insurance experience to every client relationship. Whether we’re helping a business build and manage an employee benefits program or guiding an individual through important health coverage decisions, we believe in providing personal attention, responsive service and knowledgeable support.


Our mission is simple: to treat you like family, make insurance easier to understand and help protect what matters most.

Welcome to Afoa Insurance

AFOA Insurance Employee Benefits booth with two women behind a table and promotional materials

We go where our clients need us to go to ensure full open enrollment support.

Insurance is Complex. Let Us Help.

Insurance can feel overwhelming, but it doesn't have to be. Founded by Laura Afoa, who brings more than 40 years in the industry, our woman-owned, family-operated team provides the premium, high-touch guidance you deserve. We take the time to understand your needs and treat every client like family. Give us a call to get started.

our services

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Group Benefits

Afoa helps businesses build and manage employee benefits programs with coverage options and hands-on support for employers and their teams.


  • Group health insurance
  • Dental and vision benefits
  • Voluntary and supplemental benefits
  • Strategic benefits planning
  • Compliance and HR support
  • Enrollment and employee communications
  • Section 125 plans
  • LegalShield/ID Theft
  • COBRA TPAs
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Health Insurance

Let us help you find tailored health insurance plans from top providers. We'll work with you to get the medical coverage you need at a price that fits your budget.

See What Our Satisfied Customers Say

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I have worked with Laura and Danielle on managing our benefits at TRI. They are amazing, always taking time to listen and understand our employees' needs, then resolving issues very quickly. They're knowledgeable, diligent, and provide an intimate, unique type of support that's so important to my role. I'd highly recommend them without any hesitation.

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Sian P., Toyota Research Institute

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Afoa Insurance has provided us with nearly 10 years of excellent service, helping us meet our company health insurance needs. With a wide range of products and services and a highly knowledgeable team, they have the skill, experience, and tools to meet the needs of any customer. We look forward to many more years of working together.

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James N., ETIC

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